Uniqlo makes Business of Fashion…..

Made the very excellent Business of Fashion newsletter today with my piece from yesterdays WSJ on Uniqlo….

Great company. I love their approach of listening to both the customer and their on floor sales teams, so that they can really supply what the customer wants. They own their supply chain too which is also something Frida Giannini of Gucci said was essential to a great fashion business when I interviewed her. Three best Uniqlo pieces this season:

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women’s engineer boatneck t £14.90

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women’s skinny fit cargo pants £19.90 on the website

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and my favourite which I’m considering buying for myself – the men’s biker jacket £59.90

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